Bow Valley College

Enrolling in a Strategic Partnership

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Experience Design
Care and Enhancement
Enterprise Development
Education

Meet Bow Valley College

Bow Valley College (BVC) is a leading educational institution in Alberta, offering a variety of fast-track, top-notch programs. Known for its focus on innovation and quality, BVC provides a range of options, including certificates, diplomas, post-diploma certificates, adult upgrading, and English language learning programs.

As a public, board-governed institution, Bow Valley College is dedicated to empowering students with the skills and knowledge needed to thrive in today's competitive job market, all while aligning with its strategic goals to enhance user experience and brand alignment.

Transforming a Static Online Presence into a Dynamic Platform

The journey towards digital transformation was a significant challenge for Bow Valley College as it embarked on migrating from SharePoint to Sitecore. This transition threatened to derail due to potential delays and operational inefficiencies, highlighting the urgent need for a strategic overhaul. The college was tasked with converting its once static and disjointed online presence into a dynamic, unified digital platform.

This required not only a seamless migration but also the adoption of a comprehensive omni-channel content strategy, a website rebranding, and a user experience refinement to meet the evolving needs of the higher education landscape and elevate its market competitiveness.

A classroom scene with diverse students smiling and interacting around a laptop, emphasizing collaboration and enjoyment in learning

The Solution

Empowering the Bow Valley College with a Sitecore Digital Toolkit

Fishtank stepped in to redirect Bow Valley College's challenging website and intranet migration from SharePoint to Sitecore. Our Sitecore expertise shifted the project's direction from potential failure to success, successfully delivering the project on time. BVC’s website and intranet transformed into a modern, cohesive, personalized higher education experience better to serve its students, faculty, and community. With Sitecore, BVC now benefits from a scalable, flexible platform that supports a range of digital marketing features and content management processes. The flexibility afforded by Sitecore has uplifted the college's digital landscape from static, aging, and disparate, to a modern, unified higher education digital experience.

A group of young, diverse students walking happily outside a modern university building, embodying the vibrancy of student life
Students sitting in a lecture hall listening attentively to a presenter at the front

Simplifying Enrolment with a Custom Shopping Experience

To streamline the course registration process and significantly enhance user satisfaction, we developed a custom shopping cart for BVC. This intuitive solution allows students to easily select courses, add, and checkout courses to make enrolment a breeze. Our team wanted to transform a previously tedious process into a seamless and user-friendly experience. The introduction of this custom shopping cart has led to higher conversion rates, simplifying enrollment and making education more accessible.

Personalized Student Journeys with AI-Powered Search

We decided to couple BVC's Sitecore migration with an AI-powered search solution, Coveo for Sitecore. This revolutionized how content was discovered and engaged with on the BVC site, offering personalized user experiences that drive engagement and enrollment. It also unified the different content across multiple sources within the BVC digital ecosystem. The migration to Sitecore and Coveo for Sitecore provided a dynamic digital toolkit for greater flexibility, better user experiences, and a faster-performing site.

Graduates in black robes with yellow regalia and caps at a university graduation ceremony.

Transforming Bow Valley College’s Digital Presence with Sitecore

Fishtank led a game-changing digital makeover for Bow Valley College, smoothly moving their system from SharePoint to Sitecore. We turned a troubled migration into a huge win for BVC's digital experience. We created a custom shopping cart that made signing up for courses a breeze, leading to happier users and high enrolment numbers. Coveo for Sitecore was implemented to make finding information on the site personalized and engaging, unifying content across multiple different sources. This Sitecore transformation has taken BVC's digital presence to the next level, by enhancing both how users interact with the site and the technology powering these new experiences