About us
Think clearer. Build smarter. Care deeper.
Our mission is simple: deliver strategic results while making the digital world easier to navigate.
(Who we are)
We stand out by having a team that never stands still. Our people bring deep expertise and drive to every project. And every project is another chance for us to earn our reputation as industry leaders.
Over the years, Fishtank has grown into a team of specialists who care deeply about every detail — from strategy to execution. For this team, every project matters — and so does every client.
FISHTANK
Meet our leadership
Dan Cruickshank
President
Derek Bairstow
Vice President
Meet our Sitecore MVPs
Some teams have stars. We have constellations. We don’t just work in the Sitecore community—we lead it.
Dan Cruickshank
President
12x Sitecore MVP
David Austin
Development Team Lead
4x Sitecore Technology MVP
Jeff L'Heureux
Director of Technology
4x Sitecore Technology MVP
Theresa Gutierrez
Senior Brand and Marketing Strategist
2x Sitecore Strategy MVP
Roberto Barbedo
Senior Sitecore Developer
2x Sitecore Technology MVP
John Flores
Senior Front-End Developer
2025 Sitecore Technology MVP
Tyler Holmes
Senior Front-End Developer
2025 Sitecore Technology MVP
Derek Bairstow
Vice President
Sitecore Ambassador MVP 2024
Accelerate your XM Cloud migration—with less chaos
Pre-built. Battle-tested. Industry-proven.
TIDAL is our XM Cloud accelerator—and your shortcut to a faster, smoother launch. Whether modernizing portals or scaling globally, TIDAL slashes build time, reduces complexity, and accelerates impact. No reinvention required.
