SMART Technologies
Modernizing Solutions for Connections That Matter
Meet SMART Technologies
Welcome to the world of SMART Technologies, the visionary inventors behind the original 1987 SMART Board and celebrated pioneers in collaboration software and interactive display technology. For over three decades, SMART Technologies has been at the forefront of transforming classrooms and meeting rooms worldwide, turning every interaction into an opportunity for dynamic learning and collaboration.
Their groundbreaking technology not only enhances educational experiences for teachers and students alike but also propels businesses and teams toward innovative collaboration and improved outcomes.
Modernizing SMART's Digital Platform to Maintain its Leader Status
Despite SMART Technologies being a nexus of meaningful connections, with a global reach of over 60 million educators, learners, and leaders, they faced the imperative challenge of modernizing their digital platforms. This transformation was critical to supporting their mission and get the most out of their investment.
The goal was not only to modernize their digital toolkit but also to ensure their platforms could effectively showcase their solutions, engage their diverse audiences, and maintain their position technology leaders for education and business.
The Solution
Empowering Education Through a Digital Leap
Through a continued partnership, Fishtank supported SMART Technologies in developing a new, advanced Sitecore website, building upon the success of a prior upgrade. Leveraging our deep Sitecore expertise, this collaboration focused on creating a dynamic, user-friendly platform that showcases SMART's educational tools and enhances user engagement. The project involved implementing an intuitive content management system, personalized user experiences, and detailed analytics to track engagement, effectively elevating SMART Technologies' digital presence. This partnership has not only strengthened SMART's online brand but also laid the groundwork for future digital innovations, ensuring their leadership in the educational technology sector.
A Transformative A.I. Search Solution
In our partnership, we empowered SMART Technologies with an A.I.-driven search solution, Coveo, revolutionizing how content reaches various audiences on their website. This collaboration involved not just the implementation of cutting-edge technology but also a strategic overhaul of SMART’s website structure to leverage Sitecore's personalization capabilities fully. The result is a highly tailored, engaging user experience that connects each visitor with the most relevant content seamlessly. Our expertise in digital strategy and Sitecore solutions has significantly enhanced SMART Technologies' ability to engage and satisfy diverse user needs, showcasing the tangible benefits of their collaboration in driving digital innovation.
Maximizing SMART’s Digital Potential Since 2012
The Fishtank team has been a long-time partner to SMART Technologies for everything from A to Z. Taking a multidisciplinary approach to providing SMART with digital strategies and recommendations that span across branding, content, search, SEO, and Sitecore training. Over the years, SMART has asked Fishtank to help audit their digital strategies from SEO, UX design, and content. SMART wanted to ensure they were getting the most out of their Sitecore investment and following industry best practices when it came to their user experience and organic search ranking. Our team continues to be a guide to the SMART organization to help them successfully reach their digital marketing goals with the right campaigns, content and a superior user experiences.
Expert Content Migration
We played a pivotal role in supporting SMART Technologies with extensive content migration and authoring assistance during their Sitecore implementation. With our deep expertise in Sitecore, we facilitated the seamless transfer of a vast amount of content to their new platform, ensuring continuity and accessibility for their audience. Additionally, we provided comprehensive training sessions for SMART's content authors, equipping them with the necessary skills and knowledge to effectively manage and update content within Sitecore. Our tailored training sessions empowered SMART's team to leverage Sitecore's robust capabilities efficiently, enabling them to maintain a dynamic and engaging online presence.
Maximizing Sitecore Potential for a Lasting Impact
SMART Technologies has significantly benefited from its partnership with Fishtank, resulting in transformative digital advancements. Our expertise in Sitecore implementation has led to the development of a dynamic and user-friendly platform that showcases SMART’s educational tools, enhances user engagement, and strengthens their online brand. The introduction of an A.I.-driven search solution, Coveo, has revolutionized content delivery, providing a tailored and engaging user experience. Since 2012, consistent strategic audits and recommendations from our team have ensured SMART's digital strategies are aligned with industry best practices, maximizing their Sitecore investment. Additionally, our seamless content migration and comprehensive training have empowered SMART’s team to maintain a dynamic and engaging online presence. This collaboration has solidified SMART Technologies' leadership in the educational technology sector and paved the way for future digital innovations.