Sam Edelman
Making Sure the Shoe Fits on a Great User Experience
Meet Sam Edelman
Sam Edelman is a prominent fashion brand renowned for its innovative and stylish footwear, accessories, and apparel. Known for blending aspirational luxury with attainable chic, the brand has carved a niche in the fashion industry with its dedication to craftsmanship, timeless style, and a keen sense of elegance. Sam Edelman's designs cater to a large audience; the brand's commitment to quality and fashion-forward design has earned it a loyal following among fashion enthusiasts and celebrities. With an eye for detail and a pulse on the latest trends, Sam Edelman continues to inspire and empower fashion-forward individuals worldwide.
Aligning and Executing Digital Goals
Sam Edelman came to us to ensure their user experience was the best for their customers. Collaborating with Sam Edelman's digital teams, we reviewed their goals and ran an all encompassing site audit to identify improvement areas and pain points. Through this audit, we identified multiple areas on the site that could be improved and set up an action plan to help the company resolve issues and lay out improvements. With the help of our action plan, Sam Edelman was able to implement better practices and improve their website performance and conversion rate, significant metrics for an e-commerce retailer.
Consultation for Future Success
After receiving our action plan and site audit, Sam Edelman partnered with us so that we could continue supporting them and ensuring their future success. We helped them create an extensive content strategy and led content creation initiatives for several pages across their two websites (samedelman.ca and circusbysamedelman.com). Our initiative and content strategy led to the creation of relevant and engaging content across their sites elevating their digital presence and enhancing the user experience. As part of setting them up for future success, we also worked with their development team, sharing our insights for best practices in coding, infrastructure, and deployment. Our technology consultation helped guarantee that for the future Sam Edelman has the best tools and that their websites will continue to perform optimally for the future.