Milliman
Adjusting an Outdated Digital Experience
Meet Milliman
Since its inception in 1947, Milliman has established itself as an independent firm specializing in risk management, benefits, and technology. With a global footprint spanning major cities worldwide, they offer expert guidance and advanced technology solutions to empower leading insurers, healthcare organizations and employers to protect people’s health and wellbeing.
Serving the full spectrum of business, financial, government, union, education, and nonprofit organizations, Milliman works with clients to improve healthcare systems, manage emerging risks, and advance financial security.
Overhauling Digital Infrastructure
After evaluating their current tech stack Milliman encountered a pivotal challenge: the need to overhaul its digital infrastructure. As a global authority in actuarial consulting, the firm’s array of content across healthcare, insurance, retirement, and risk services demanded a more sophisticated and flexible content management system (CMS).
With over 30 multilingual websites, Milliman was looking for a technology platform that not only supported the latest digital marketing innovations but also efficiently managed its international reach and multilingual content. Their goal was to ensure seamless access and interaction for their global audience.
The Solution
Navigating Milliman’s Digital Transformation to Sitecore
Fishtank partnered with Milliman to transform their digital landscape by migrating their platform from Ektron to Sitecore. A move that was crucial for leveraging the latest in digital marketing and content management capabilities. This migration was not just about updating their CMS software; it represented a strategic overhaul aimed at modernizing Milliman's web infrastructure to better support its extensive, global operations.
Crafting a Digital Ecosystem for Global Excellence
Alongside the Sitecore migration, we engineered a solution that embraced Sitecore's robust multi-tenancy features, allowing for the efficient management of Milliman's vast network of over 30 websites. This framework facilitated seamless content authoring in more than 10 languages, ensuring Milliman’s diverse audiences worldwide received tailored, engaging content. Our seven-year partnership with Milliman ensured a seamless transition, marked by the development and authoring of over 50 websites, addressing the firm’s need for a truly international digital footprint.
Milliman's Comprehensive Enterprise SEO Journey
As part of Milliman's transformative digital strategy, a big focus was placed on developing a comprehensive enterprise SEO curriculum. This initiative was designed to equip all internal teams with the knowledge and tools necessary to excel in organic marketing through search. By embracing an end-to-end learning experience facilitated by our team, Milliman empowered its staff across various technologies, industries, and disciplines to understand and implement best practices in SEO. This ensures that their vast range of services gains maximum visibility and engagement organically.
This in-depth educational program not only bolstered Milliman's digital prowess but also fostered a culture of continuous improvement and innovation in digital marketing strategies. The result is a more pronounced online presence that aligns with Milliman's reputation as a technology and consulting titan, driving sustainable growth and enhancing its authority in the competitive global market.
Sustaining Excellence Through Comprehensive Support
Our commitment to Milliman extends beyond the initial Sitecore migration and embodies a long-term partnership focused on maximizing Milliman’s investment in Sitecore. Our fully integrated support and maintenance services are designed to be an extension of the Milliman team, ensuring their digital ecosystem is not just running, but thriving. By adhering to best practices in coding, infrastructure, and deployments, we ensure that Milliman's websites operate at peak performance, providing a seamless experience for users worldwide.
Over the years, we also offered specialized training sessions that empower Milliman's team with the knowledge and skills needed to leverage Sitecore’s full potential with our team of Sitecore MVPs.
Meeting Infrastructure Needs With Sitecore
Our team successfully transformed Milliman's digital ecosystem by migrating to a Sitecore platform with advanced multi-tenancy support, enabling personalized web experiences across 30 global and regional sites in over 10 languages. This transition from Ektron to Sitecore, combined with our SEO and digital marketing expertise, has significantly enhanced Milliman's online visibility and audience engagement.
Our solution not only streamlined content management processes but also expanded Milliman's global reach and prepared them for future digital trends, cementing their status as a leader in the global market and maximizing their Sitecore investment for sustained digital innovation and market leadership.