ENMAX
Harnessing the Energy of Digital Solutions
Meet ENMAX
Say hello to ENMAX: a leader in the energy sector of Alberta, Canada. Headquartered in Calgary, ENMAX operates across the entire energy value chain and powers the potential of people, businesses, and communities across the province. Beyond supplying electricity and energy services, ENMAX has become a staple in the day-to-day and evolving energy needs of Albertans.
Outdated Infrastructure Holding Back Consumer Engagement
As one of Alberta’s leading energy providers, ENMAX encountered a significant challenge with their outdated SharePoint infrastructure. This platform was a crucial touchpoint for engaging their dynamic customer base, but it severely restricted their digital capabilities. Key limitations included a shortage of self-serve options, which diminished the overall customer experience, and a rigid content management system that stifled the brand’s potential for growth and evolution. Additionally, marketers at ENMAX lacked the autonomy and agility needed to effectively launch and manage campaigns, hindering their responsiveness in a competitive market.
The Solution
Elevating ENMAX’s Digital Platform with Sitecore XM Cloud
In response to ENMAX's challenges with their outdated SharePoint infrastructure, Our team helped them with a strategic migration to Sitecore XM Cloud. This transition was pivotal, not just updating their CMS, but also transforming ENMAX's digital capabilities to enhance user engagement and operational efficiency. The move to Sitecore XM Cloud allowed ENMAX to tap into advanced digital marketing and content management features, crucial for addressing the diverse needs of their customer segments.
Crafting a Tailored Digital Experience for ENMAX
Leveraging the flexibility and scalability of Sitecore XM Cloud, we implemented persona-based experiences that catered to various user preferences, empowering customers to navigate the site and achieve their goals with ease. This new system streamlined ENMAX’s workflows, significantly accelerating the launch and management of marketing campaigns. The migration not only resolved the immediate limitations posed by SharePoint but also set the stage for ENMAX’s ongoing digital evolution, ensuring their infrastructure could grow with their future aspirations.
Utilizing Cloud Technologies to Connect
The strategic migration of ENMAX's website to Sitecore XM Cloud has been a game-changer in their digital strategy. This move to a headless SaaS CMS enabled a more agile flexible development process, allowing ENMAX to quickly adapt and respond to market and customer needs. The utilization of Storybook accelerated the deployment of robust and consistent web components, enhancing the overall efficiency and cohesiveness of the website design and functionality.
As a result, ENMAX has successfully revamped its online presence to reflect its status as an innovator in the energy sector. The combination of targeted content, refined website structure, and improved segmentation, has effectively repositioned ENMAX as a cutting-edge technology company.