Enbridge Gas
Fueling a Greener Future
Meet Enbridge Gas
Enbridge Gas stands as Canada's premier natural gas storage, transmission, and distribution company, boasting over 175 years of delivering safe and reliable services to more than 3.8 million residents and businesses across the nation.
A Need to Embrace Energy Conservation
Despite its success, Enbridge Gas faced a significant hurdle: motivating a vast customer base to embrace energy conservation. The company was on a mission to find creative solutions to reduce energy consumption and fulfill stringent environmental targets, including the ambitious aim of achieving net-zero greenhouse gas emissions by 2050.
The Solution
Sparking a Digital Revolution in Energy Conservation
To try and come up with a solution to their energy consumption problem, Enbridge Gas partnered with Fishtank to create multiple high-visibility campaigns. Together, we launched a Smart Energy Savings campaign, accompanied by a specialized website, enbridgesmartsavings.com. This website acted as the face of the solution, featuring high-conversion forms and energy-saving programs. Our team came up with a comprehensive strategy for this initiative, including targeted marketing funnels, advertising across platforms, and creating sector-specific landing pages to provide specific resources on energy conservation.
Empowering Informed Decisions
Through this partnership we helped Enbridge Gas introduce calculators and energy assessment tools to provide a straightforward way for customers to understand and manage their energy usage. This dedicated platform catered to the unique needs of both commercial and residential customers. With our help, these tools allow users to see how changes in their energy habits or implementing new energy-saving measures can lower their bills and reduce their environmental impact. It offers resources designed to help customers make informed decisions about their energy consumption, and also supported Enbridge Gas's commitment to promoting energy efficiency and achieving broader environmental goals.
Measuring the Ripple Effects of Smart Energy Solutions
The campaign achieved significant traction, with the Smart Energy Savings website becoming a central hub for homeowners and businesses seeking to reduce their energy use and carbon footprint. The initiative led to a high conversion rate from the advertising efforts but also empowered users with tools to calculate potential savings and book energy audits. Success stories from the commercial sector further validated the effectiveness of the campaign, showcasing real-world examples of energy and cost savings. Additionally, the educational component aimed at Ontario schools amplified the campaign’s reach, fostering a culture of energy conservation among the younger generation.
Key Commitments to Sustainability Through Digital Transformation
Enbridge Gas's Smart Energy Savings campaign represents a key step in the company's ongoing commitment to sustainability and energy efficiency. Enbridge Gas successfully engaged a diverse audience in the journey toward sustainability by leveraging digital platforms and targeted marketing strategies. This initiative highlights the company's role in leading the transition to a lower-carbon future. Setting a new standard for the energy industry at large, proving that with the right tools and awareness, significant strides in energy conservation are possible!