Enbridge
Generating a Powerful User Experience
Meet Enbridge
Enbridge, a leading energy infrastructure company based in Calgary, Alberta, operates the world's longest crude oil and liquids transportation system. With a vast network spanning North America, Enbridge is committed to delivering energy safely, reliably, and sustainably. As a critical player in the energy sector, Enbridge recognizes the importance of maintaining a strong digital presence to effectively communicate with stakeholders, streamline operations, and uphold its commitment to safety and environmental stewardship.
An Unoptimized Digital Platform Holding Back Future Growth
Despite its prominence in the energy industry, Enbridge faced significant challenges in optimizing its digital platforms to meet the evolving needs of its stakeholders. These challenges included outdated systems, fragmented content management processes, and the need for enhanced data security measures. Additionally, with the increasing importance of sustainability and transparency in the energy sector, Enbridge sought to improve its digital communication strategies to effectively convey its commitment to environmental responsibility and community engagement.
The Solution
A Bold Digital Transformation to Energize the Future
With the help of our team, Enbridge has taken a significant digital step forward by completely revamping its website, marking a milestone in its journey as a leader in the energy sector. This overhaul wasn’t just about a new look; it represented Enbridge’s deep commitment to using Sitecore and Coveo’s technical innovation to engage more effectively with their users. With features like advanced search capabilities and interactive 3D maps, the website offers users a unique way to explore and understand Enbridge's vast infrastructure and the crucial role it plays in North America's energy landscape.
This new Sitecore transformation also set a robust, stable foundation for Enbridge’s future growth. Our team achieved this by building the new site with a modular approach. This allows Enbridge to continue to adapt and thrive in a rapidly evolving digital world by future-proofing their Sitecore stack. This stable platform gives Enbridge the ability to deliver dynamic and user-focused content to enhance its digital presence. This only reinforced their commitment to transparency, education, and the engagement of stakeholders in meaningful conversations about energy and sustainability.
A Digital Ecosystem Transforming Transparency
Fishtank also helped redefine transparency and stakeholder engagement with a more dynamic approach to Enbridge’s reporting communications. This new digital system reinvented the presentation of annual and sustainability reports, offering a comprehensive version that encapsulates all key data and insights.
Furthermore, we created specialized, branded verticals for Corporate Social Responsibility (CSR) and safety reports enhancing the depth of information available to stakeholders. This strategic enhancement in reporting practices only emphasized Enbridge's commitment to open communication, allowing stakeholders to engage with the company's performance and sustainability efforts in a transparent way.
Crafting Connections Through Personalized Digital Engagement
Enbridge had ushered in a new era of user experience through its strategic embrace of personalization and engagement. They wanted to redefine how they connected with their audience, and leveraged Sitecore's sophisticated personalization features to craft a tailored online journey for each visitor. The new website dynamically served content that resonates with individual actions and characteristics.
This personal touch was further enhanced by Coveo’s A.I. powered relevancy engine, which positions the most relevant content at the top. Users could find valuable and relevant information just by their interactions with the brand. Complementing these technologies, an innovative geo-targeting map immerses users in a localized view of Enbridge’s projects and initiatives, allowing them to see the company's impact in their own communities.
Truly Personal Digital Experiences
This trio of digital advancements marks a significant milestone for Enbridge, increasing engagement and satisfaction by making every online visit a unique, personalized experience. Fishtank’s digital overhaul of Enbridge's Sitecore site, transformed the company's online presence, significantly enhancing user engagement and energy literacy among its audience.
The personalized user experiences, powered by advanced personalization and A.I. technologies, facilitated a deeper connection between Enbridge and its stakeholders. The interactive elements and improved authoring capabilities ensured that Enbridge's digital channels remained dynamic, informative, and accessible, reinforcing the company's position as a leader in the energy sector.