Chartered Professional Accountants of Canada

Calculating Returns on Sitecore

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Experience Design
Enterprise Development
Digital Strategy
Non-Profit & Association

Meet the Chartered Professional Accountants of Canada

Chartered Professional Accountants of Canada (CPA Canada) is one of the world's leading national accounting organizations, representing over 220,000 professionals across Canada and around the globe. As the keepers of Canadian accounting standards and the profession, CPA Canada is committed to maintaining the highest standards of excellence and innovation.

Recognizing the rapid pace of technological advancement and its implications for the accounting industry, CPA Canada realized they were in need of a digital transformation, aiming to provide its members with cutting-edge resources and support.

The Need to Embrace Future-Proof Technologies

CPA Canada faced the challenge of embracing modern technology while preserving the rich legacy and trust it has cultivated over the years. The organization's mission to enhance its digital capabilities involves balancing their organizational goals with maximizing their investment in advanced technological features. CPA Canada needed an all-in-one platform to serve the dynamic needs of its members, without compromising on the security and performance of their association.

The goal is to future-proof CPA Canada's digital presence, ensuring it continues to be a leader in excellence and innovation within the constantly changing accounting profession.

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The Solution

Pioneering Digital Agility with Sitecore XM Cloud and Headless

CPA Canada has positioned itself at the forefront of Sitecore's innovation by adopting XM Cloud. With Fishtank's assistance, they implemented a robust, flexible, headless platform that prepares CPA Canada for the future and establishes a strong foundation for ongoing growth.

Complementing this headless solution, we implemented Sitecore SXA to enhance their authoring experience to have a more modern drag-and-drop functionality to simplify site updates and speeding up their time to market. Our teams ensured the CPA Canada platform remains vibrant, engaging, and current, to deliver a seamless blend of technological innovation and user-centric design.

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An Accelerated Deployment and Content Migration to XM Cloud

The first phase of CPA Canada's move to Sitecore XM Cloud was a seamless blend of planning and rapid execution. We quickly and carefully rebuilt the CPA Canada site on a new headless architecture and migrated over a thousand pages to a newly redesigned, modern platform.

This big move ensured CPA Canada's resources were easier to find, maintain and update, and use for their internal teams. Our development team managed to complete this huge digital upgrade in just four months. This fast but detailed process shows CPA Canada's commitment to staying up-to-date with technology, ensuring their digital space is both modern and reliable without cutting corners on quality.

Revitalizing the CPA Canada Digital Identity

Fishtank completed an overhaul of the user experience (UX) and design bringing a fresh, modern look to CPA Canada's digital presence. By implementing a new UX strategy and comprehensive design system, CPA Canada's platform offers a more engaging and coherent user journey, effectively bouncing back its online identity and enhancing user engagement.

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A New Digital Leader in Accounting

The transformation has repositioned CPA Canada as a digital leader within the global accounting community. By adopting a headless CMS approach, CPA Canada now enjoys a more agile, responsive web presence capable of adapting to future technological advances and member needs.

The new design and authoring experience have significantly enhanced the way content is created and consumed, making vital resources more accessible and engaging for members.