Alberta Securities Commission
Capitalizing on Digital Excellence
Meet the Alberta Securities Commission (ASC)
The Alberta Securities Commission (ASC) is the regulatory authority responsible for overseeing Alberta's capital markets. Its mission is to ensure that securities transactions are executed in a manner that is fair and transparent, safeguarding investor interests and maintaining market efficiency.
As a pivotal entity in the financial ecosystem, the ASC is committed to delivering crucial regulatory information to its stakeholders, highlighting the importance of having a strong and easily navigable digital platform.
Facing Digital Infrastructure Hurdles With an Aging System
The ASC faced significant hurdles with its digital infrastructure, primarily due to its reliance on an outdated SharePoint system. This legacy platform led to a web presence that was not only challenging to navigate but also fell short in terms of design modernity and user accessibility. With the ever-changing demands of today's digital landscape, there was a clear and pressing need for the ASC to transition to a more advanced and flexible platform.
This upgrade was essential not just for improving content management and website navigation but also for integrating state-of-the-art digital marketing tools that could better serve the diverse needs of their audience, ensuring that vital regulatory information was both accessible and understandable to all users.
The Solution
Transitioning to a Future-Ready Platform
The Alberta Securities Commission realized that SharePoint was failing to meet their evolving digital needs, partnering with Fishtank to manage their shift to Sitecore, a CMS known for its robust support and advanced digital marketing capabilities. This migration marked a significant step forward in enhancing the ASC's online content management processes, enabling them to leverage the latest in digital marketing technologies and better serve their stakeholders with a more dynamic and interactive web presence.
Revitalizing Online Experience
Our team also delivered a redesign of the ASC website, transitioning from an outdated and crowded interface to a sleek, modern, and mobile-friendly design. This transformation focused on improving the customer experience (CX) and updating the ASC's branding, making it easier for visitors to navigate the site. The result is an intuitive and professional digital space where users can effortlessly find and access the regulatory information they need, reflecting the ASC's commitment to transparency and accessibility in Alberta's capital markets.
Enhancing Information Discovery With A.I. Technology
In response to the challenge of making vast amounts of regulatory information readily accessible, we integrated Coveo, an AI-powered search engine. This sophisticated recommendation tool revolutionized how visitors interact with the ASC's digital resources, offering instant access to relevant content by indexing information across multiple ASC websites. Coveo's machine learning capabilities ensure that users can quickly find the specific documents and data they're looking for, significantly enhancing the efficiency of information discovery and making regulatory compliance easier for all stakeholders involved.
Enhancing User Experience and Accessibility with Modern Tools
Fishtank's work with the ASC has transformed their digital presence, moving from an outdated SharePoint system to a dynamic Sitecore platform. This shift not only streamlined content management and enhanced digital marketing efforts but also upgraded the ASC's website to be more user-friendly and mobile-responsive. The introduction of Coveo's AI-powered search engine further improved access to regulatory information, making it quicker and easier for users to find what they need. Overall, these changes have significantly improved the ASC's ability to communicate with its stakeholders, ensuring that vital information is both accessible and easy to navigate, supporting the ASC's mission to maintain a fair and efficient capital market.