Airline Pilots Association (ALPA)

Taking Off Towards a Sitecore Instance

A large airplane at the airport with the sun shining through its engines.
Digital Strategy
Non-Profit & Association

Meet the Air Line Pilots Association (ALPA)

The Air Line Pilots Association is the world's largest union for airline pilots. The association represents nearly 60,000 American and Canadian pilots across 35 different airlines. Advancing the piloting profession since 1931, ALPA's mission is to advocate for its members' safety, security, and collective bargaining rights, ensuring members are treated fairly and paid competitively. ALPA also plays a crucial role in the legislative and regulatory processes, significantly influencing the policies and practices of the aviation industry.

Validating a New Platform for ALPA

ALPA approached Fishtank to validate that its Sitecore instance would provide the foundations needed relative to its business goals. We worked with the association to set up new instances to show what using a different version of Sitecore could mean for them. Once we validated that a new version of Sitecore could fit ALPA’s needs, we provided further road mapping to outline its future on the platform and training to ensure its developers knew best practices and could confidently work within a new Sitecore instance.

Two pilots operating the cockpit of an airplane.

Empowering Future Growth

ALPA also wanted to know if SXA was something they should include in a potential new Sitecore build. We showed off a proof of concept for the platform, showing and proving that the sped-up production of websites and the ability to reuse components, layouts, and templates across their sites aligned with their future growth goals. With our proof of concept, ALPA has the knowledge needed to empower its future growth and knows what systems would benefit the most.