Using Feature Flags for Safer Front-End Releases

From Risky Deployments to Controlled Releases: How Feature Flags Transform Front-End Development

March 24, 2025

By David Austin

Introduction to Feature Flags

In modern front-end development, deploying updates and upgrades while reducing risk is essential. Traditional methods, such cherry-picking commits, can be laborious and prone to mistakes, especially in complex applications. An increasingly popular alternative is feature flags, also referred to as feature toggles. This approach provides a safer and more adaptable way to manage releases. Let's look at feature flags, their purposes, and why they are better than cherry-picking.

Feature Flags: What Are They?

Feature flags are conditional switches in your codebase that allow you to enable or disable specific features at runtime without deploying extra code. They are typically linked to environment variables or a configuration management system.

A feature flag looks something like this in code:

if (process.env.FEATURE_NEW_HEADER === "true") {
  renderNewHeader();
} else {
  renderOldHeader();
}

Here, the FEATURE_NEW_HEADER environment variable determines whether the application uses the new or old header component. This logic can be applied to any feature, allowing fine-grained control over its visibility or behavior.

Why Use Feature Flags?

Many software deployment issues are resolved using feature flags, especially when contrasted with cherry-picking commits:

Fine-grained Management of Releases

It is possible to turn features on and off without having to restart the application. This is especially helpful in production and staging settings when steadiness is essential.

Safe Production Testing

Flags can allow for regulated rollouts to certain user groups (such as beta testers or geographical areas). This enables testing in the actual world without exposing the whole user base to possible problems.

Quick Rollbacks

Instead of reverting the entire deployment, you can easily turn off a new feature if it starts to cause issues.

Parallel Development

Multiple features can be worked on concurrently by developers without fear of breaking modifications once they are put into production. Flags efficiently conceal incomplete features until they are finished.

Experiments and A/B Testing

Before making a permanent change, you can compare several implementations and assess performance using feature flags to drive experiments and A/B testing.

Approach to Implementing a Feature

1. Define Your Flags

Decide which features or  need to be toggled and define their flags as environment variables, configuration files, or in a centralized feature management service like LaunchDarkly or Unleash. For simplicity, if you’re using a service like Netlify or Vercel I recommend just using your environment variables. It’s likely these services already are your control base for significant changes.

2. Add Conditional Logic

  • Use the flags to dictate which code paths to execute. For example:

      function App() {
        return process.env.FEATURE_DARK_MODE === "true" ? <DarkMode /> : <LightMode />;
      }
    

3. Manage Flag Values

In a simple setup, you might manage flags using .env files:

FEATURE_NEW_FEATURE=true

For more complex applications, use a dedicated service to dynamically update flags without requiring redeployment.

4. Remove Flags After Release

  • Once a feature is fully rolled out and stable, clean up the associated flag logic to avoid unnecessary clutter.

Best Practices for Using Feature Flags

Start with a Strategy

  • Define Clear Objectives: Document the goal of each flag and its expected lifecycle.
  • Plan Rollout Stages: Establish how and when the flag will be enabled (e.g., for staging, beta users, or production).
  • Assign Ownership: Clearly designate team members responsible for managing and retiring flags.

Keep It Short-Lived

  • Set a Sunset Date: Establish a deadline for removing the flag, ideally within a sprint or release cycle.
  • Track Flags in Code: Use tools or annotations to mark flagged code for easy identification.
  • Review Regularly: Schedule regular reviews of active flags to identify candidates for removal.

Use Naming Conventions

  • Make Names Descriptive: Include the feature name and purpose, e.g., FEATURE_ENABLE_SEARCH_BAR.
  • Standardize Prefixes: Use consistent prefixes like FEATURE_ or EXPERIMENT_ to categorize flags.
  • Include Scope or Environment: Add context to the name, such as FEATURE_DARK_MODE_PROD_ONLY.

Secure Your Flags

  • Use Role-Based Access Control (RBAC): Limit access to flag management tools based on user roles.
  • Encrypt Flag Data: Ensure that sensitive flag configurations are encrypted in transit and at rest.
  • Audit Changes: Maintain a log of who toggles flags and when, for accountability and troubleshooting.

Test Thoroughly

  • Validate Both States: Test both true and false scenarios for all flags in development and staging environments.
  • Automate Flag Testing: Include flag states in unit, integration, and end-to-end tests.
  • Monitor in Production: Use observability tools to track flagged features’ performance and detect issues early.

By adhering to these expanded best practices, your team can maximize the benefits of feature flags while maintaining a clean and maintainable codebase.

Let’s Compare Feature Flags to Cherry-Picking

If we look at some direct comparisons between Feature Flags and Cherry-Picking we can see some obvious checks in the win column when it comes to Feature Flags.

Aspect Feature Flags Cherry-Picking
Risk Low: Features can be toggled on/off easily. High: Commit conflicts or dependencies may break.
Control Fine-grained, real-time control. Limited to code merged into specific branches.
Rollback Instant via flag toggle. Requires reversion or hotfix deployment.
Testing Allows safe, gradual rollouts. Full feature goes live immediately.
Development Speed Enables parallel development. Requires careful cherry-pick selection.

A useful tool for front-end release management, feature flags provide more control, less risk, and more flexibility. They offer a strong substitute for cherry-picking commits, which can be difficult, by enabling or disabling functionality in real-time.

Think about incorporating feature flags into your process if your team regularly encounters hazards during deployments. They streamline the release process and enable developers to innovate more quickly while upholding strict stability and user experience standards.

Image of Fishtank employee David Austin

David Austin

Development Team Lead | 4x Sitecore Technology MVP

David is a decorated Development Team Lead with 4 Sitecore Technology MVPs and Coveo MVP awards, as well as Sitecore CDP & Personalize Certified. He's worked in IT for 25 years; everything ranging from Developer to Business Analyst to Group Lead helping manage everything from Intranet and Internet sites to facility management and application support. David is a dedicated family man who loves to spend time with his girls. He's also an avid photographer and loves to explore new places.