Comparing Sitecore 9.3, 10 & 10.1 Marketing Features
When it’s time to upgrade your environment, most users aren’t sure whether they need to upgrade to the latest version of Sitecore, and what they have access to with each version.
Before, the only way to do this was to go through a tonne of Sitecore documentation and try to figure it out yourself. Lucky for you, I’ve done the hard work for you.
In the tables below I compare Sitecore's digital marketing features across versions 9.3, 10 and 10.1.
If you’re interested in a comparison across Sitecore versions 9.0, 9.3 & 10, click on the link to read another blog I wrote that goes over that.
I've only included dimensions that differ across either of these versions. For any dimensions that aren't included as a comparison, that dimension is the same across all 3.
Each activity is split into the following categories:
Marketing Automation
| Activity | Sitecore 9.3 | Sitecore 10 | Sitecore 10.1 |
|---|---|---|---|
| 'Update consent settings' available | -Do not market (removes contact from lists); -Consent revoked (ensures they never receive messages from you again) |
Marketing messages (Consent to receive marketing messages): -Allow marketing messages; -Do not allow marketing messages General consent (consent to receive all messages): -Give consent; -Revoke consent |
Marketing messages (Consent to receive marketing messages): -Allow marketing messages; -Do not allow marketing messages General consent (consent to receive all messages): -Give consent; -Revoke consent |
| Marketing automation campaign to send a birthday email | Not supported | Ability to create a scheduled marketing automation campaign that runs based on a birthday rule | Ability to create a scheduled marketing automation campaign that runs based on a birthday rule |
Sitecore Forms
| Activity | Sitecore 9.3 | Sitecore 10 | Sitecore 10.1 |
|---|---|---|---|
| You can create an autocomplete list of available CSS class options for each field type using easy-to-understand names | Not supported | Not supported | You can create an autocomplete list of available CSS class options for each field type using easy-to-understand names. |
| Send an email message automatically using the email message submit action | Not supported | Not supported | You can send an email message automatically using the email message submit action |
| Trigger goal submit action | You can use the Trigger Goal submit action to select a preset goal or create a new goal. | You can use the Trigger Goal submit action to select a new or preset goal. |
Use the Trigger Goal submit action to select a new or preset goal. Trigger goal submit action is not available in CMS only mode |
| Trigger campaign activity submit action | Use the Trigger Campaign Activity submit action to select a preset campaign activity. | Use the Trigger Campaign Activity submit action to select a preset campaign activity. |
Use the Trigger Campaign Activity submit action to select a preset campaign activity. This submit action is not available in CMS-only mode. |
| Trigger outcome submit action | Use the Trigger Outcome submit activity to select an outcome type. | Use the Trigger Outcome submit activity to select an outcome type. |
Use the Trigger Outcome submit activity to select an outcome type. This submit action is not available in CMS-only mode. |
Personalization
| Activity | Sitecore 9.3 | Sitecore 10 | Sitecore 10.1 |
|---|---|---|---|
| Using devices in conditions | -Not supported in XM -Supported in XP CMS only mode, as well as XP |
-Supported in XM, XP in CMS only mode, and XP | Supported in XM, XP in CMS only mode, and XP |
| Item hierarchy conditions | Not supported in XM. Supported in XP CMS only mode, as well as XP | Supported in XM, XP in CMS only mode, and XP | Supported in XM, XP in CMS only mode, and XP |
| Item information conditions |
-Not supported in XM -Supported in XP CMS only mode, as well as XP |
Supported in XM, XP in CMS only mode, and XP | Supported in XM, XP in CMS only mode, and XP |
| Item version conditions |
-Not supported in XM -Supported in XP CMS only mode, as well as XP |
Supported in XM, XP in CMS only mode, and XP | Supported in XM, XP in CMS only mode, and XP |
| Security conditions |
-Not supported in XM -Supported in XP in CMS only mode -Supported in XP |
Supported in XM, XP in CMS only mode and XP | Supported in XM, XP in CMS only mode and XP |
| Sitecore query conditions |
-Not supported in XM -Supported in XP in CMS only mode. Supported in XP |
Supported in XM, XP in CMS only mode and XP | Supported in XM, XP in CMS only mode and XP |
| System conditions |
-Not supported in XM -Supported in XP in CMS only mode -Supported in XP |
Supported in XM, XP in CMS only mode and XP | Supported in XM, XP in CMS only mode and XP |
| Ability to assign profile cards to multiple items | Not supported. | Not supported. | New conditions and rules for marketing definition mapping enable you to assign profile cards to multiple items. |
Experience Manager
| Activity | Sitecore 9.0 | Sitecore 9.3 | Sitecore 10 |
|---|---|---|---|
| How functionality differs depending on installation options of XM | To run XM, you must set the Xdb.enabled configuration setting to false in the Sitecore.Xdb.config configuration file. When xDB.enabled is set to false, you do not have any access to the reporting or collection databases. Any functionality that depends on the xDB for data collection is not available and a number of applications in the Sitecore Experience Platform cannot run |
If you used the Sitecore XM Scaled topology packages to install Sitecore XM, no personalization conditions are available and you cannot implement any personalization | If you used the Sitecore XM Scaled topology packages to install Sitecore XM, a smaller set of personalization conditions are available and you can implement in-session personalization with the available conditions |
Experience Analytics
| Activity | Sitecore 9.3 | Sitecore 10 | Sitecore 10.1 |
|---|---|---|---|
| Filter a report by segment | Not supported | You can use segments from List Manager to filter reports in Experience Analytics | You can use segments from List Manager to filter reports in Experience Analytics |
Wrap Up
I hope this content was valuable for you. If you have any questions about whether a particular activity is possible in a Sitecore version that's not addressed here, please fire the question in my Facebook group for Sitecore Marketers and Content Authors, and I can look into it for you.
