Exploring Sitecore’s Engagement Roadmap
At last year’s Sitecore Symposium in Nashville, Sitecore outlined their Engagement roadmap—and the future of their customer engagement tools looks bright. The Engagement suite, powered by Sitecore CDP, Connect, Personalize, and Search, is evolving to offer marketers some seriously powerful tools.
These new updates and recent feature releases are geared toward delivering smarter, more actionable insights, taking personalization to a level that’s easier to execute and harder to ignore. Whether you’re after real-time data integration or hyper-personalized user experiences, the latest Engagement suite has something for every digital strategist looking to make a splash.
Here’s the latest detailed roadmap and what to expect in the new year!
New Sitecore Engagement Features
In today’s blog, we’ll unpack the key new Sitecore Engagement Suite features introduced in recent sessions and what they mean for marketing teams. From streamlined workflows to smarter data, these updates are designed to help brands connect with their audiences more effectively.
Let’s take a closer look at how these new Sitecore Personalize tools can elevate customer experiences:
XMC Component Testing: Personalization Experience Builder
Sitecore XM Cloud’s new Component Testing gives you embedded personalization in your Frontend-as-a-Service experience builder. Personalize layouts and test components seamlessly within the authoring experience, thanks to direct integration with XM Cloud Components.
Enjoy native A/B testing, personalization, and performance analytics—all in one place—making it simple to optimize every element of your user experience.
Included:
- Layout personalization
- Integration with component builder
- A/B testing, personalization and analytics natively in the authoring experience
- Performance analytics
Post-test Action: Automate Your Testing Workflow
Say goodbye to manual follow-ups.
With Sitecore Personalize’s Post-test Action, you can automate responses to experiment outcomes, making your testing smoother and more efficient. This feature ensures accuracy by minimizing human error and handling outcomes consistently—saving you both time and resources while delivering reliable, streamlined results.
Stay in the Loop with Real-Time Notifications
No more guessing games—Sitecore Personalize’s Notifications feature keeps your team aligned and informed with real-time updates on experiment and experience changes.
Whether it’s a status change or a new insight, these instant alerts ensure everyone is on the same page, improving team collaboration and reducing delays. With quick, actionable updates, your team can respond to shifts immediately, allowing for agile decision-making and more efficient, data-driven outcomes.
Personalize at the Edge: Instant, Relevant Experiences
Deliver lightning-fast, tailored experiences with Sitecore’s Personalize at the Edge, making real-time decisions closer to the consumer. Perfect for global businesses, this feature leverages the power of the edge to ensure responsiveness across devices, operating systems, locations, and more. From geography and UTMs to referrer and datetime, you’ll have the flexibility to personalize experiences with pinpoint accuracy and speed, no matter where your audience is.
Seamless Content Hub and Personalize Integration
Now you can craft richer experiences by pulling content directly from Content Hub into Sitecore Personalize. Browse and select assets from Content Hub within Personalize, making it easy to associate content with your experiences and experiments. This integration empowers you to build cohesive, engaging experiences with the full strength of Sitecore’s content ecosystem at your fingertips.
Common Audit Log: Keep Your Data Secure and Auditable
Keep tabs on every action with the Common Audit Log in Sitecore Personalize, which records all user activities whenever team members interact with entities within your Sitecore Cloud Portal. Whether it’s creating, updating, or deleting an experience, every move is logged for full visibility. Streamlined to integrate with your Security information and Event Management (SIEM), this feature empowers you to efficiently monitor changes and review any suspicious activity, ensuring a secure and auditable workflow.
Unified Tracking: One Event, Endless Insights
With Sitecore’s Unified Tracking, you only need to send one event that flows across all Sitecore products—XMC, CDP, Personalize, and Search. Integrate once with the CloudSDK and streamline data across platforms. Profile sharing enables CDP to provide a unified guest view, starting with segments sent to Search, and future updates will extend this to Connect and other systems via webhooks. Upcoming capabilities will even map events server-side to external systems, making tracking seamless and powerful.
Session Traits: Smarter Data for Deeper Insights
With Session Traits, you can now capture custom-calculated attributes from all events in a session, saving them directly to the guest profile in CDP. These data points, generated via JavaScript after each session, provide real-time insights for richer audience understanding. Alongside Profile Traits—aggregated or predicted data about each guest—all traits are accessible across the guest profile, segmentation, dashboards, and more. Whether for decisioning, audience exports, or personalized experiences, these traits equip you with smarter data to engage at a whole new level.
New Sitecore Engagement Features Rolled Out
Sitecore’s latest features are designed to help brands drive more meaningful connections faster than ever. With recent updates across CDP, Connect, Personalize, and Search, users can now tap into enhanced data insights, streamline integrations, and create personalized experiences with just a few clicks. These features are all about giving marketers the tools they need to engage audiences on a deeper, more dynamic level.
Latest Sitecore Engagement Suite Improvements
With every update, Sitecore is pushing the boundaries of what’s possible in customer engagement. The latest improvements in the Engagement Suite are tailored to help brands connect faster, engage smarter, and personalize more intuitively. From refined integration capabilities to enhanced user interfaces, these upgrades make it easier for marketers to deliver seamless, impactful experiences that resonate with audiences.
| CDP, Connect & Platform | Personalize | Search |
|---|---|---|
| Added Region to Geo Location tracking | Post GA improvements to List pages | Preparation for HIPAA attestation |
| Guest Page UI redesign | New condition on State for XMC | |
| Web Personalization in CloudSDK | New condition on date time for XMC | |
| New CloudSK package initialization |
Raising the Bar for Engagement Excellence
Sitecore’s commitment to refining the Engagement suite is a game-changer for brands ready to elevate their customer connections. With recent releases making CDP, Connect, Personalize, and Search more dynamic and user-friendly, and upcoming features set to amplify their impact, it’s clear Sitecore is on a mission to transform how we think about engagement. This isn’t just about staying on trend—it’s about setting new standards in customer experience.
