The Best Email Marketing Software
MooSend (also known as Sitecore Send) is now ranking third on G2 for Best Email Marketing Software out of 502 competitors. The marketing automation tool has a 4.5 star rating on G2, with 495 reviews and a 94% satisfaction rate.
MooSend is also ranked a top 4 leader in G2's Grid for Email Marketing Software. G2's Grid for Email Marketing software is a map of products that are scored based on reviews gathered from G2's user community, as well as data aggregated from online sources and social media. The grid features 4 quadrants: Contenders, Leaders, Niche and High Performers.
What This Blog Will Cover
- What Are MooSend's Best Features?
- How Does MooSend Compare To Other Platforms?
- What Is MooSend?
- MooSend’s Customer Base
- What Is G2?
- What Is Email Marketing Software?
- Who's Fishtank?
What Are MooSend's Best Features?
According to MooSend’s G2 profile, MooSend ranks above average on the following features:
- Sending outbound emails
- Performance and reliability
- Building and personalizing emails
- Basic reporting
- Being a good partner in doing business
When it comes to user ratings, MooSend was rated 9.2/10 on the following:
- Ease of use
- Quality of support
- Ease of setup
How Does MooSend Compare To Other Platforms?
MooSend ranks higher than popular platforms Mailchimp and Constant Contact in the feature comparison categories Email Marketing, Reporting & Analytics and the overall Platform.
Browsing the reviews on G2 I noticed many reviewers leaving reviews on the following features:
- Receiving higher open rates after switching to MooSend
- How intuitive and user friendly the interface is
- Fast support team response time
- User friendly dashboard
- Good integration with other systems
- Great looking emails
What Is MooSend?
MooSend (also known as Sitecore Send) is a marketing automation and campaign management tool that was acquired by Sitecore in May 2021. It features an email marketing tool that’s designed for marketers to build visual emails and newsletters in a drag and drop email editor without writing a line of code.
Other MooSend features include:
- A/B testing
- Analytics
- List segmentation
- Marketing automation campaign building
- Website and user tracking
- Drag & drop landing page builder
- Personalization
- CRM integration
- A.I.
- Product recommendations
- GDPR compliance
- Anti-bot protection
- Form builders
Having used MooSend myself I can vouch for how user friendly it is. The interface is extremely easy to use and intuitive and the drag and drop email editor means you can create beautiful emails without a software developer - A marketer’s dream.
MooSend’s Customer Base
MooSend has a wide customer base spanning from small businesses to big brands like Sephora and Dominoes.
What Is G2?
G2 is a software review platform that helps over 5 million monthly buyers to choose the right technology. With G2 users can sign in with a LinkedIn account to review the technologies they use. G2 strives to identify fraudulent reviews using an algorithm that identifies employees reviewing products from their own companies, and are further screened and voted on by the community. Users who submit G2 reviews are asked to upload screenshots using the platform for verification.
What Is Email Marketing Software?
Email marketing software allows businesses to create and manage email campaigns, creative, lists and subscriber responses. They allow users to build emails using HTML, CSS or WYSIWYG editors.
Most email marketing software integrates with CRMs and are included in marketing automation tools, however G2’s Email Marketing Software category solely compares email marketing tools and not additional marketing automation features.
To get into G2s email marketing category, products need to:
- Provide users with email templates
- Enable the creation and sending of emails via a HTML or WYSIWYG editor
- Allow users to send test emails and preview an email before sending
- Allow users to manage email lists
- Provide campaign analytics
- Have email marketing as their core function
Who’s Fishtank?
Fishtank Consulting is an implementation partner of Sitecore, the company that owns MooSend. We help MooSend users build and optimize campaigns that reach their goals and generate long term success. If you’d like to improve your marketing automation with a killer strategy and implementation please reach out to us at [email protected].
