Future-proof your business with Sitecore's Digital Experience Platform (DXP). With the way technology is evolving, its important organizations have the tools to deliver powerful, connected digital experiences. With heightened expectations and changing consumer behaviours, brands need to consistently meet their customers across multiple sites, languages, platforms, devices.
Sitecore's DXP has evolved to meet the challenges of today’s digital landscape, empowering brands with a suite of best-in-class SaaS products and a next-generation, cloud-native CMS. From content to commerce, across every team and industry, Sitecore’s integrated composable architecture can take your digital experiences to the next level, scale your brand, and improve your time to market.
Let’s review the differences between a CMS and a DXP. A CMS is the foundation for your digital identity, strategy, engagement, and content delivery to your website(s) and application(s).
At the heart of every DXP is a CMS that integrates with other technologies, manages multiple sites from a central location, and supports website content management. A DXP is the full suite of composable digital solutions that connect and personalize experiences – across any channel, device, and language. The right DXP will have a set of tools that not only scale personalized experiences for your customers, but empower teams across your organization by streamlining processes and breaking down silos.
Sitecore's DXP begins with a modern agile CMS taking content management to a new level , Sitecore Experience Manager (XM) Cloud. Deliver personalized, intelligent digital experience platforms using composable architecture, machine learning, and deep analytics that provide a 360-degree view of your customers.
Replace the majority of your martech stack and easily integrate the rest of it with the right DXP. Support the delivery of personalized, omnichannel content, automate and intelligently deliver consistent experiences across websites, portals, apps and gain actionable insight with deep data, analytics, and A.I. and machine learning. Let’s identify some of the areas a DXP can transform your business.
Integrate Sitecore’s SaaS-enabled composable solutions and level up your digital experience platform.
The first of its kind, frontend as a service, visual editor with easy-to-implement personalization, experimentation, and analytics tools.
Unify your content planning, production, and collaboration process in one integrated platform.
Boost your ROI and marketing KPIs by driving hyper-personalized, best-in-class customer experiences.
Leverage customer data multiple channels and unify touch-points to deliver targeted experiences. Centralize your customer data - both online and offline - to gain actionable insights for your marketing, content, and commerce strategies.
Drive meaningful customer engagement with 1:1 marketing and cloud-native personalization. Deliver brand value and personalized experiences to first time visitors on your site with a proper welcome to your brand.
Take your commerce experiences to a new level with more connected engagement and relevant buying journeys.
Scalable personalized email marketing campaigns made simple. Automated email campaigns that deliver personalized content for happier customers.
A.I. powered search for real-time product recommendations and curated shopping experiences. Relevant product results and recommendations driving conversion and better user experiences.
Centralized commerce and order management with a cloud-native, headless API-first commerce. Evolve your ecommerce experience and exceed your buyer expectations with limitless customization.
According to Gartner, a digital experience platform (DXP) is an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences.
DXPs offer an integrated suite of best-in-class tools that promote meaningful communication between organizations and their many audiences:
The complexity of communicating with so many different audiences requires delivering connected and consistent content to multiple platforms such as websites, email, apps, portals, IoT devices, and more.
A CMS is the core of a digital strategy as it powers an organization’s website(s) or application(s) and is traditionally used to manage, create, track and deliver content. A modern CMS provides a full list of functionality that aid organizations in their content management and delivery, such as:
At the heart of every DXP is a modern and agile CMS, therefore some overlap does exist between the two. The main difference between them, is that a DXP can handle content and asset management at scale and collect deeper customer insights for richer experiences. The right DXP would be able to connect, manage, and push content across the following verticals consistently:
In exploring whether a DXP is right for you, consider the following questions and important factors that contribute to finding the right solution for your business:
Determine your organizations objectives, roadmap, and strategy. A DXP should support the strategy you have set out for your business and can streamline processes and break down silos in your organization.
List all of the foundational requirements you need your martech stack to achieve in order to meet your specific goals. For example, does your business need ecommerce, analytics, personalization, or omnichannel delivery? Make sure to identify which capabilities you already have and which you need to implement.
Knowing the kind of data your organization collects and how to use it will dictate the DXP you choose.
This is the most important question to consider before moving forward with implementing a DXP. Understand who uses each part of your stack, which stages of the customer journey each component supports, and existing integrations within the configuration. Consider other technologies like your CRM and how the easily it will integrate with a potential DXP.
These questions can help give you a sense of priorities to focus on when considering implementing a DXP.
The right answer to this question depends on the digital maturity of your organization. Technology is evolving at a rapid pace and brands that aren’t prioritizing future-proofing their business, might be left behind. It’s possible a CMS is all your business needs at the present moment.
For organizations facing the next phase of growth, a DXP might be a necessary stage in their evolution. The right DXP consolidate a siloed martech stack, streamline redundancies, and future-proof your business with the flexibility to integrate. Prioritize the use of marketing technology and deep consumer insights to deliver personalized experiences to your customers. The implementation of a DXP in your organization can be a stimulus for streamlining teams, simplifying processes, and consolidating silos.
See what else we have to say.
Explore what else we have to offer.
Deliver personalized experiences with an agile cloud-native CMS cloud and accelerate your digital transformation.
Consolidate trends and actionable insights in your customer journey data across multiple platforms, both online and offline.
Unify your content planning, production, and collaboration process in one integrated platform.
Manage complex commerce scenarios with this cloud-native, headless API-first commerce platform.
Optimize and scale every interaction for hyper-relevant customer experiences and better connections.
Automated email marketing campaigns that deliver personalized content for happier customers.
The next-generation frontend as a service visual editor with easy-to-implement personalization, experimentation, and analytics tools.
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