Carnegie Hall

Orchestrating Digital Success in a Virtuoso Performance

View of Carnegie Hall a historic brownstone building with intricate architectural details and an American flag hanging
Digital Strategy
Arts Entertainment and Recreation

Meet Carnegie Hall

Carnegie Hall is a concert venue in Midtown Manhattan in New York City and a world-renowned historic landmark. Since 1891 Carnegie Hall has set the bar for musical excellence as the aspirational destination and performance location for the world's best artists. With a mission to present extraordinary music and musicians to the world, Carnegie Hall features three stages, a music education program, and plays an important role in cultivating new artists, works, and audiences.

A conductor leading an orchestra, with musicians in formal wear playing string instruments during a concert
A diverse orchestra performing passionately, with cellists and violinists in the foreground under warm stage lighting

Enhancing Carnegie Hall’s Digital Experience

We partnered with Carnegie Hall to level up its user experience. We provided Carnegie Hall with an implementation roadmap to improve visitors' engagement with their site and create an action plan to achieve their goals and a comprehensive Sitecore audit. Our roadmap gave Carnegie Hall a resource to follow to continue to improve their website and continue to build on their current engagement strategy.
 

 

Streamlining Internal Operations

Carnegie Hall was struggling to enhance their internal processes. Their current instance had complex permissions and workflow setups across its organization. They had different users across different business units that needed varying access levels. Because of this, we developed an access system that allows each business unit to stay on task with the content they need to produce and execute on a high level. Our new access system ensures that everyone on the Carnegie Hall team has the correct permissions while maintaining a safe and secure editing and publishing process. The modular approach to building enterprise access ensured it was maintainable, stable, and scalable.

Audience members in formal attire clapping enthusiastically in a dimly lit theatre

Results Worthy of an Encore

We collaborated with Carnegie Hall to significantly upgrade their internal and digital operations. By developing a new access system, we streamlined complex permissions and workflows, ensuring each business unit could efficiently manage content while maintaining security and scalability. Additionally, we enhanced user engagement through a strategic implementation roadmap and a comprehensive Sitecore audit. This provided Carnegie Hall with actionable steps to continually improve their website and build on their engagement strategy, resulting in a more effective and engaging digital presence. Through this, we acted as a partner, ensuring the developers were set up with best practices in code, infrastructure, and deployments to keep everything functioning smoothly and performing at a high level.